A Seed of Innovation Takes Root with ACTIVATE24 Sponsor Picktrace

Picktrace: Revolutionizing Agriculture with a Farmer-Centric Approach 

In the world of technology and innovation, there are moments when a simple idea born out of necessity can transform an entire industry. Such is the story of Picktrace, a company founded by Austin and Harrison Steed, whose intrinsic desire to help ease the burden on their family’s farm, has led to the development of a revolutionary farm management solution. In this article, we delve into the roots of Picktrace, the company’s commitment to understanding the challenges faced by farmers, and its relentless pursuit of customer-centric solutions. 

A Seed of Innovation Takes Root 

The journey of Picktrace began in 2012 when Steeds’ father approached them with a simple yet profound request. They needed a tool to verify their farming systems and manage data about their laborers, who were the backbone of their operations. This request sowed the seeds of inspiration for Picktrace. 

Steed recalls those early days, saying, “We are solving ‘our farms’ problem.” This commitment to addressing the very challenges faced by their own family’s farming operation was the driving force behind Picktrace’s inception. As their farm management solution took shape, it quickly transformed the Steed family’s farming experience within the first season of its adoption. It was a solution born out of necessity, honed through practical experience, and destined to revolutionize the agricultural landscape. 

A Team Invested in Agriculture 

What sets Picktrace apart is the composition of its team. Harrison Steed is adamant about ensuring that every member of the Picktrace family, whether they are sales representatives or engineers, possesses an interest in agriculture and learning more about it. This approach ensures that team members are not just professionals but passionate advocates for solving the real problems faced by farmers. 

At Picktrace, customers are paramount. Steed stresses the importance of being customer-centric, stating a golden rule of the company is to “never be the reason why someone can’t work.” Every decision made at Picktrace revolves around whether it genuinely enhances customers’ lives, resolves their issues, and accommodates the unique situations they encounter. 

Overcoming Connectivity Challenges 

Connectivity posed a significant challenge for Picktrace in the fields. However, in 2018, they introduced “smart sims” into their product, effectively alleviating connectivity concerns. Today, connectivity problems are a rarity, a testament to Picktrace’s commitment to delivering practical and reliable solutions to farmers. 

Bridging the Gap: Immersive Farm Experience for Employees 

To ensure that every member of the Picktrace team truly comprehends the intricacies of farming, the company organizes two offsite events each year. One of these events take place at the Steed family farm, providing a unique opportunity for everyone working at Picktrace to gain firsthand insight into the hard work and dedication that farming demands and the processes involved in a variety of produce, such as citrus, berries and avocados. 

Moreover, Picktrace’s R&D teams are always out in the fields, directly observing the challenges faced by farmers. This hands-on approach allows them to make real-time adjustments to their solutions, ensuring that they are finely tuned to address the unique needs of each of their clients. “We know each client has their unique challenges, and there is no one-size fits all solution,” Steed mentioned as he explains the excitement his team feels when being in the field launching a new product for a client.  

“Field School” represents another unique facet of Picktrace’s approach. Team members actively engage in continuous learning from their experiences in the field and enthusiastically share these insights with the entire team. This culture of perpetual learning and knowledge-sharing keeps the Picktrace team at the forefront of innovation. 

Picktrace’s vision is clear: to revolutionize the agriculture industry with a comprehensive farm management solution that genuinely alleviates growers’ most pressing problems.  

Picktrace is not merely a technology company; it’s a company with a deep-seated connection to the fields. Austin and Harrison Steed and their team have made it their mission to simplify and enhance the lives of farmers. Their journey, from a simple idea to a company that strives to revolutionize agriculture, is a testament to their unwavering commitment to making a positive impact on the lives of those who feed the world. 

To learn more about Picktrace and their mission, you can visit their website. 

Author: Athena Ushana

ACTIVATE24 Sponsor Terrain, a service of American AgCredit, shares with us today’s Ag-Safety News Article on Navigating Financial Waves; insight on Rising Interest Rates.

In the current economic tide, Terrain, a service of American AgCredit, provides invaluable insights into the impact of rising interest rates on farmers. Recently, Matt Clark, senior rural economy analyst at Terrain and former Federal Reserve Bank employee, shared his expertise with Brownfield Ag News.

The Federal Reserve’s Moves

After a brief pause, the Federal Reserve raised interest rates by a quarter percentage point in July, with projections hinting at another hike later this year. Matt Clark explores the repercussions of these moves on the agricultural community, offering key insights for farmers to safeguard their financial well-being.

Farm Lending Landscape

Matt emphasizes the significant impact on operating notes, with over 78% of non-real estate farm loans in Q2 2023 having variable rates. The Federal Reserve Bank of Kansas City reports the highest average rate since 2007. Matt notes that, coupled with other inflationary expenses, higher interest rates are tightening financial situations compared to previous years.

Thoughts for Farmers with Variable-Rate Notes

For farmers with variable-rate notes, Matt suggests a proactive approach:

1.     Engage with your Farm Credit lender to analyze potential interest rate scenarios.

2.     Develop an action plan, setting rate strategy thresholds aligned with your risk tolerance.

3.     Similar to commodity pricing, decide when to lock in or float interest rates.

Considerations for Savers

On a positive note, Matt highlights opportunities for savers with cash on hand:

1.     Evaluate your cash flow with your Farm Credit lender to ensure coverage for the year.

2.     Balance safety and risk, considering the cost-benefit of savings products with your finance team.

Indicators to Watch

As the Fed contemplates further rate hikes, Matt identifies two critical indicators:

Labor Market: With a robust labor market, Matt notes a lower-than-expected unemployment rate, signaling potential continued tightening of monetary policy.

PCE (Personal Consumption Expenditures) Inflation Report: While recent PCE readings show some slowing in inflation, the Fed remains committed to its 2% target. The likelihood of an aggressive Fed on interest rates suggests cautious financial planning.

For a deeper understanding of Matt Clark’s insights, the full interview is available online (Terrain | Remaining Resilient Amid Rising Interest Rates (terrainag.com)). Stay informed with Terrain and AgSafe as we navigate the complexities of a changing financial landscape. Register today to gain exclusive access to reports from Terrain at agloan.com/terrain

Author: Athena Ushana

Date: 01/18/2024

Empowering Agricultural Professionals: ACTIVATE24’s Blueprint for Success in 2024

As the agriculture industry gears up for the challenges and opportunities that the new year brings, professionals are seeking ways to level up their skills and enhance their contributions to their organizations. ACTIVATE24, a comprehensive platform offering a diverse array of sessions, stands out as the go-to resource for professionals looking to master key skills that will drive success in the agriculture sector.

Navigating Regulatory Landscapes for Sustainable Growth 

The sessions at ACTIVATE24 provide professionals with a deep dive into critical aspects of labor and regulatory compliance. From updates on labor violations to understanding the intricacies of laws such as the AB2183, attendees gain the expertise needed to navigate complex legal landscapes. This knowledge not only ensures compliance but also empowers professionals to proactively mitigate risks, fostering a solid foundation for organizational health.

Building a Culture of Safety: From Office to Field  

In the agriculture industry, safety is paramount. ACTIVATE24’s sessions cover a spectrum of safety topics, ranging from roadway safety and transportation issues to equipment safety and pesticide calibration. Professionals learn to identify and address health and safety hazards effectively. This mastery contributes not only to the well-being of the workforce but also establishes a culture of safety that permeates every aspect of the organization.

Strengthening Workforce Communication and Well-being 

Effective communication is the cornerstone of successful organizations. Sessions such as “Communicating with the Workforce During the Off-Season” provide valuable insights into maintaining open channels of communication even during downtime. Additionally, addressing mental health concerns, as explored in the “True Cost of Mental Health” session, equips professionals with the tools to create supportive work environments that enhance overall well-being.

Innovation and Adaptation in Agricultural Practices 

The agriculture industry is not immune to the rapid changes brought about by technology. Sessions on topics like “Drones/Licensing with FAA” and “Integration Autonomous Equipment Safety Evaluation/Risk Assessment” prepare professionals for the integration of cutting-edge technologies. This knowledge not only boosts efficiency but also positions organizations at the forefront of innovation within the agriculture sector.

Leadership, Compliance, and Succession Planning 

Leadership skills are vital for driving organizational success. ACTIVATE24 addresses this with sessions on leadership and motivation techniques, as well as succession planning. Professionals gain insights into motivating their teams and planning for the future, ensuring the continued success and growth of their organizations.

Agriculture Industry Collaboration and Advocacy 

ACTIVATE24 goes beyond individual skill-building with sessions that foster collaboration and advocacy within the agriculture sector. Panels featuring representatives from regulatory bodies and industry experts provide a platform for professionals to stay informed about the latest updates, trends, and best practices.

ACTIVATE24 emerges as a platform for agricultural professionals seeking to enhance their skills, strengthen organizational foundations, and contribute to the overall success of the industry. As attendees master key skills in compliance, safety, communication, innovation, and leadership, they are poised to lead their organizations towards a prosperous and sustainable future in 2024 and beyond.

Author: Athena Ushana, AgSafe Communications Manager

California Storm Alert 

California is expecting a series of strong storms and winds beginning January 31 through next week.  Ensure you are prepared and are tracking your local weather advisories.  Stay up to date by checking the National Weather Advisory.   https://www.weather.gov/ 

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ETP Funds For Ag Workers 

Secretary Ross of the California Department of Food and Agriculture and Secretary Knox of the Labor and Workforce Development Agency invite you to attend a meeting on the availability of $10M in funding as part of an Agricultural Initiative through the Employment Training Panel. Funding is available to employers seeking to address the critical shortage of qualified workers with appropriate skills to fill existing and emerging jobs in agriculture. Please join us on Friday, February 2 from 1:30-2:30 p.m. PST via Zoom, link provided below. 

Join Zoom Meeting 

https://zoom.us/j/6861325291 

 Meeting ID: 686 132 5291 

Passcode: Cdfa!220 

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NEW! Spanish Paid Sick Leave Posters

The DLSE has released the Spanish Paid Sick Leave Posters, Labor Code Section 2810.5 document that is required to be distributed to all employees and is required to present a separate Notice for H-2A workers by March 1, 2024. https://www.dir.ca.gov/dlse/Spanish/Spanish_2810.5.pdf

With nearly 600 attendees from industry professionals, innovators, and stakeholders alike, ACTIVATE24 proved to be a pivotal moment in advancing safety practices and fostering education within the agricultural community. 

The robust attendance at ACTIVATE24 underscored the industry’s commitment to safety and education. Notably, sessions such as the Tractor Train-the-Trainer, Pesticide Handler Train-the-Trainer, and FLC Continuing Education drew full participation, indicating a strong interest in upholding safety standards across various facets of agricultural operations. Thanks to Jesse Alderete of Valley Farm Labor for donating a Tractor to allow us to give the participants a more immersive experience.  

The revival of AgSafe’s Golf Scramble was a great success provided a delightful opportunity for participants to network and engage in camaraderie against the backdrop of beautiful scenery and a sunny morning. Our Scramble winners Mike Bone and Seth Word of Newfront, Jesse Alderete of Valley Farm Labor and Enrique Garcia of Garcia Farms Labor.  

The presence of 20 diverse vendors injected the event with a palpable sense of innovation and possibility. Attendees were exposed to cutting-edge technologies such as Voxel’s AI computer vision and Sendola’s versatile payment portals, highlighting the industry’s embrace of digital solutions. Additionally, new experiences like UnitedAg’s stretch therapy and initiatives like MiSalud’s Latin mental and physical healthcare platforms showcased the industry’s commitment to holistic well-being. 

ACTIVATE24 featured a lineup of informative sessions and panels designed to empower attendees with actionable insights. Notable sessions included “Integration of Technology into Your Organization” by Adam Fine of Bluewhite Robotics, “Importance of Communication in the Off-Season” by Harrison Steed, founder of Picktrace, and “Cyber Security Risk and Breach Response” led by Greg Gatzky, CEO of ZAG. These sessions addressed critical issues facing the industry, equipping participants with valuable knowledge to navigate an ever-evolving landscape. 

The culmination of ACTIVATE24 was marked by a memorable Wednesday Evening Celebration Dinner, hosted by Agile Occupational Medicine. Against this backdrop of camaraderie and fellowship, outstanding individuals and organizations were recognized for their contributions to agricultural safety and excellence. Noteworthy awardees included Alfonso Orozco of Braga Ranch for Outstanding Safety Professional, Robert Nava Gonzalez of Valley Pallet for Outstanding Supervisor, Nichols Farms for the Outstanding Company Award, and Manuel Gutierrez, Sr., of ASP Farm Services, who received the prestigious Lifetime Achievement Award. 

As the curtains draw on ACTIVATE24, AgSafe remains steadfast in its commitment to advancing safety and education within the agricultural industry. The success of this event serves as a testament to the collective dedication of industry stakeholders towards building safer and more sustainable agricultural practices. With a wealth of knowledge gained and connections forged, attendees depart ACTIVATE24 empowered to effect positive change in their respective spheres of influence. 

Workplace Violence Prevention Plans | Are you prepared for July 1, 2024?

Workplace safety is paramount in all industries, including agriculture, given the recent uptick in workplace violence incidents. The introduction of the Workplace Violence Prevention Plan (WVPP) for agricultural workplaces as of July 1, 2024, marks a significant shift towards ensuring the safety and security of agricultural workers.

Employers at farms, orchards, vineyards, and other agricultural settings will now be required to establish, implement, and maintain a comprehensive Workplace Violence Prevention Plan (WVPP). 

This mandate emphasizes the crucial role that proactive measures play in safeguarding employees’ well-being. Employers are now tasked with establishing, implementing, and maintaining comprehensive WVPPs to create a safe working environment. In light of this regulatory shift, it’s crucial for employers to recognize the importance of having not only an effective written Injury and Illness Prevention Program (IIPP) but also specific safety and health programs tailored to their operations.

To support employers in meeting these new requirements, AgSafe is hosting an informative webinar on Workplace Violence Prevention Plans. Scheduled from 9:00 a. m. to 10:30 a. m. PST, this session will provide invaluable insights into developing effective prevention strategies aligned with regulatory expectations.

By fostering a culture of safety through robust prevention plans and proactive measures, employers demonstrate their commitment to employee welfare while enhancing organizational resilience. Prioritizing safety discussions and compliance not only fulfills legal obligations but also upholds ethical responsibilities towards workers’ well-being within the agricultural sector.

AgSafe supports both employees and organizations in their commitment to safety; this dedication is evident in this workshop.

Written in conjunction with AgSafe Education and Communications Team 

04.03.2024 (Ryte)

Recognizing our members for their dedication to health and safety.

D’Arrigo Brothers’ commitment to employee well-being is truly commendable and sets a shining example for the entire agricultural industry. Their comprehensive approach to safety and health, encompassing everything from thorough orientations to tailored training programs, demonstrates a genuine understanding that their people are their most valuable asset. By investing in specialized programs and prioritizing preparedness for any situation, D’Arrigo Brothers has created a culture of care that extends far beyond mere compliance. This holistic approach not only safeguards the well-being of their employees but also contributes to the overall success and sustainability of their operations.

A workforce that feels valued, supported, and equipped to handle any challenge is a workforce that can thrive and excel, driving innovation and excellence across the board. D’Arrigo Brothers’ dedication to social responsibility and fostering a safe, healthy, and nurturing work environment is truly inspiring. Their efforts have undoubtedly had a ripple effect, positively impacting not only their employees but also their families and the broader community. By setting such a high standard, they have raised the bar for the entire industry, challenging others to follow suit and prioritize the well-being of their most valuable resource – their people. AgSafe’s recognition of D’Arrigo Brothers’ exceptional efforts is well-deserved, and their example serves as a powerful reminder of the profound impact that a truly caring and responsible organization can have on its workforce and the world around it.

Written by Athena Ushana, Program and Communications Manager

Building a Workplace Culture that Supports and Strengthens

The success of any operation hinges not only on the quality of the crops but also on the strength of the relationships between employers, management, supervisors, and laborers. Building a supportive and robust workplace culture is essential to fostering a harmonious environment where everyone thrives.

The Employer-Employee Relationship: The Foundation of Trust 

At the heart of any thriving agricultural operation is the relationship between employers and employees. Trust, respect, and open communication are the cornerstones of this relationship. Here are some techniques to strengthen this bond:

1. Transparent Communication: Employers should regularly update employees on company goals, financial health, and any changes that might affect them. For example, holding quarterly meetings where employees can ask questions and share their concerns can foster transparency.

2. Recognition and Rewards: Acknowledge hard work and dedication. Implement a recognition program where employees can be nominated for awards like “Employee of the Month” or “Safety Champion.” This not only boosts morale but also encourages others to strive for excellence.

3. Professional Development: Offer opportunities for growth through training programs, workshops, and seminars. For instance, partnering with AgSafe for specialized courses can enhance employees’ skills and knowledge.

Management and Supervisors: Bridging the Gap 

Management plays a crucial role in bridging the gap between employers and supervisors. Effective management involves clear communication of the organization’s goals and values, ensuring that supervisors understand their roles in achieving these objectives. Here are some strategies:

1. Leadership Training: Provide supervisors with leadership training that includes conflict resolution, effective communication, and team-building exercises. For example, AgSafe’s workshop on “Effective Supervisory Skills” can equip supervisors with the tools they need to lead their teams.

2. Regular Check-ins: Hold regular one-on-one meetings with supervisors to discuss their challenges and successes. This helps in aligning their efforts with the company’s goals and provides an opportunity to offer support and guidance.

3. Empowerment: Give supervisors the autonomy to make decisions within their teams. This not only builds their confidence but also speeds up the decision-making process. For example, allowing supervisors to schedule work shifts based on their team’s preferences can improve morale and efficiency.

Supervisors and Laborers: The Pulse of the Operation 

The relationship between supervisors and laborers is where the rubber meets the road in agriculture. This relationship is vital as it directly impacts the efficiency and quality of the work being done. Here are some techniques to enhance this relationship:

1. Lead by Example: Supervisors should model the behavior they expect from their team. If safety protocols are important, supervisors should be the first to follow and enforce them diligently.

2. Open Dialogue: Encourage an environment where laborers feel comfortable voicing their concerns and suggestions. For instance, holding regular team meetings where everyone can share their thoughts can lead to innovative solutions and improved processes.

3. Show Empathy: Supervisors should take the time to understand the personal challenges and needs of their laborers. Simple gestures like providing flexibility during peak seasons can make a big difference.

The Importance of Communication 

Effective communication is the lifeblood of any successful agricultural operation. It ensures that everyone is on the same page and working towards common goals. Here are some tips for maintaining open lines of communication:

1. Utilize Multiple Channels: Use various communication tools such as emails, bulletin boards, and mobile outreach to keep everyone informed. For example, a text or email that updates workers on daily tasks and weather conditions can be very effective.

2. Feedback Mechanisms: Implement anonymous feedback systems where employees can provide honest feedback without fear of repercussions. This can help identify issues before they escalate.

3. Regular Updates: Send out weekly or monthly newsletters that highlight company news, safety tips, and employee achievements. This keeps everyone informed and engaged.

Building a Strong Workplace Culture 

Creating a supportive and strong workplace culture involves continuous effort and commitment from all levels of the organization. Here are some additional tips:

1. Foster Team Spirit: Organize team-building activities such as picnics, sports events, or volunteer projects. For example, a company-sponsored BBQ can bring everyone together and help build deeper relationships.

2. Promote Work-Life Balance: Implementing practices like rotating shifts to ensure no one is overworked during peak seasons can be very effective. For instance, allowing laborers to take short, scheduled breaks during long harvesting days can help them stay refreshed and maintain high productivity levels. Additionally, providing access to rest areas with shade and water ensures that workers can recuperate during their breaks, promoting both their health and well-being.

3. Celebrate Successes: Regularly celebrate milestones and achievements, whether it’s meeting a production target or achieving a safety record. Hosting a small celebration or providing a communal meal can boost morale and foster a sense of community.

When we focus on trust, good communication, and respect, we create a positive and productive environment where everyone can do their best work. This not only boosts morale and productivity but also builds a real sense of community and belonging. It makes your operation a place where everyone feels proud to work. ”

Learn more about AgSafe’s efforts in Labor Relations Work here. 

Author: Athena Ushana AgSafe Communications Manager

The agriculture industry is a vital part of our society, providing essential resources, but amidst the physically demanding nature of agricultural work, health and wellness can often be overlooked. We’ll explore the importance of prioritizing health in agriculture and provide steps to promote physical and mental well-being. Agricultural work involves strenuous labor, long hours, and exposure to environmental elements, making the neglect of physical health a risk for injuries and long-term health issues. Prioritizing physical well-being is essential for safety, productivity, and sustaining careers in agriculture. Mental health is equally important, considering the potential toll of isolation, financial uncertainties, and the unpredictable nature of farming. Addressing mental health concerns can boost morale, reduce stress, and improve decision-making. Moreover, promoting health and wellness demonstrates an organization’s commitment to its workforce, leading to increased job satisfaction, reduced turnover rates, and associated costs.

Steps to Promote Health and Wellness in Agriculture

For Management and Supervisors: 

Lead by Example: Management and supervisors should set the tone by prioritizing their own health and wellness. This can include regular exercise, stress management, and work-life balance. When leaders model these behaviors, it encourages employees to follow suit.

Education and Training: Provide training on topics such as safety, ergonomics, and mental health awareness. Equip supervisors with the knowledge and tools to recognize signs of stress or physical strain in their teams and respond appropriately.

Access to Health Services: Collaborate with local healthcare providers to offer on-site health screenings, vaccinations, and wellness programs. Provide access to mental health services and resources as well.

Practical Tips: 

Stretching Programs: Implement stretching routines that can be done before and after work or during breaks. These can include neck, shoulder, back, and leg stretches to relieve tension and prevent musculoskeletal injuries.

Safety Assessments: Regularly assess the safety of the work environment. Encourage supervisors to conduct safety audits and address potential hazards promptly. Provide tools like safety checklists and mobile apps for reporting unsafe conditions.

Mental Health Training: Train supervisors in recognizing signs of stress or mental health issues in employees. Equip them with communication skills to offer support and referrals to mental health resources.

Ergonomic Tools: Provide ergonomic tools and equipment to reduce physical strain. Examples include adjustable chairs, ergonomic keyboards, and lifting aids for heavy objects.

Health Promotion Workshops: Arrange workshops or seminars on topics like nutrition, stress management, and fitness. Invite experts to share practical tips and strategies for maintaining physical and mental well-being.

For Your Teams: 

Warm-Up Exercises: Encourage laborers to perform quick warm-up exercises before starting their tasks. Simple movements like arm circles, squats, and ankle rotations can help prepare the body for physical work.

Daily Stretches: Promote a culture of daily stretching routines, especially for workers involved in repetitive or physically demanding tasks. Stretching can prevent injuries and relieve muscle tension. Provide illustrated guides or videos for reference.

Hydration Stations: Set up hydration stations with clean water sources throughout the work area. Remind laborers to stay hydrated throughout the day, especially in hot weather.

Wellness Challenges: Organize friendly wellness challenges among workers. These challenges can include step-count competitions, weight loss goals, or even healthy recipe contests to encourage healthier eating habits.

Tool Assistance: Provide labor-saving tools and equipment to reduce physical strain. For example, mechanized equipment for lifting and carrying heavy loads can significantly reduce the risk of injury.

Mental Health Resources: Share information about mental health resources and hotlines that workers can access for support. Ensure that employees are aware of the available counseling services.

First Aid and Medical Kits: Ensure that first aid kits are readily available and that workers are trained in basic first aid. This can help address minor injuries promptly and prevent complications.

Healthy Snack Options: Stock break areas with healthy snacks like fruits, nuts, and granola bars. Discourage the availability of sugary or high-fat snacks.

Education and Training: Provide training on proper lifting techniques, posture, and body mechanics. Education empowers workers to perform tasks safely and with reduced risk of injury.

Health and wellness should be widely discussed in the agriculture industry, benefiting the entire operation. Prioritizing physical and mental well-being leads to increased safety, job satisfaction, and productivity. By taking proactive steps to promote health and wellness, the industry can nurture growth and ensure a brighter future for all its stakeholders. Investing in the health of those who work tirelessly to feed the world is an investment in the sustainability and success of the industry itself.