With nearly 600 attendees from industry professionals, innovators, and stakeholders alike, ACTIVATE24 proved to be a pivotal moment in advancing safety practices and fostering education within the agricultural community. 

The robust attendance at ACTIVATE24 underscored the industry’s commitment to safety and education. Notably, sessions such as the Tractor Train-the-Trainer, Pesticide Handler Train-the-Trainer, and FLC Continuing Education drew full participation, indicating a strong interest in upholding safety standards across various facets of agricultural operations. Thanks to Jesse Alderete of Valley Farm Labor for donating a Tractor to allow us to give the participants a more immersive experience.  

The revival of AgSafe’s Golf Scramble was a great success provided a delightful opportunity for participants to network and engage in camaraderie against the backdrop of beautiful scenery and a sunny morning. Our Scramble winners Mike Bone and Seth Word of Newfront, Jesse Alderete of Valley Farm Labor and Enrique Garcia of Garcia Farms Labor.  


The presence of 20 diverse vendors injected the event with a palpable sense of innovation and possibility. Attendees were exposed to cutting-edge technologies such as Voxel’s AI computer vision and Sendola’s versatile payment portals, highlighting the industry’s embrace of digital solutions. Additionally, new experiences like UnitedAg’s stretch therapy and initiatives like MiSalud’s Latin mental and physical healthcare platforms showcased the industry’s commitment to holistic well-being. 

ACTIVATE24 featured a lineup of informative sessions and panels designed to empower attendees with actionable insights. Notable sessions included “Integration of Technology into Your Organization” by Adam Fine of Bluewhite Robotics, “Importance of Communication in the Off-Season” by Harrison Steed, founder of Picktrace, and “Cyber Security Risk and Breach Response” led by Greg Gatzky, CEO of ZAG. These sessions addressed critical issues facing the industry, equipping participants with valuable knowledge to navigate an ever-evolving landscape. 

The culmination of ACTIVATE24 was marked by a memorable Wednesday Evening Celebration Dinner, hosted by Agile Occupational Medicine. Against this backdrop of camaraderie and fellowship, outstanding individuals and organizations were recognized for their contributions to agricultural safety and excellence. Noteworthy awardees included Alfonso Orozco of Braga Ranch for Outstanding Safety Professional, Robert Nava Gonzalez of Valley Pallet for Outstanding Supervisor, Nichols Farms for the Outstanding Company Award, and Manuel Gutierrez, Sr., of ASP Farm Services, who received the prestigious Lifetime Achievement Award. 

As the curtains draw on ACTIVATE24, AgSafe remains steadfast in its commitment to advancing safety and education within the agricultural industry. The success of this event serves as a testament to the collective dedication of industry stakeholders towards building safer and more sustainable agricultural practices. With a wealth of knowledge gained and connections forged, attendees depart ACTIVATE24 empowered to effect positive change in their respective spheres of influence. 

  • Del Bosque Farms, INC

    Legacy Circle

  • Alta Vineyard, LP

    Partners in Safety

  • ICW Group

    Partners in Safety

  • Vino Farms

    Partners in Safety

  • Innovative Produce

    Legacy Circle

  • Bayer Crop Science

    Legacy Circle

  • ASP Farm Services

    Legacy Circle

  • AG Health Benefits Alliance

    Partners in Safety

  • Cortina Vineyard Management

    Partners in Safety

  • Lakeside Organic Gardens

    Partners in Safety

  • Ma Garcia Agri Labor, INC.

    Partners in Safety

  • Terranova Ranch

    Partners in Safety

  • The Wonderful Company

    Legacy Circle

  • Arthur J. Gallagher & Co. Insurance

  • Duncan Family Farms

  • The Morning Star Company

  • Walsh Vineyards Management

  • Silverado Farming Company, Inc.

  • Rios Farming Company, LLC

  • Ocean Mist Farms

  • Al Pak Labor/Braga Ranch

  • Paragon Personnel

  • Syngenta

  • Premium Packing

  • Fetzer Vineyards

  • Premium Employment Services

  • Pacific Internal Marketing / Dynapac Harvesting