“ACTIVATE25 is a one-of-a-kind conference, focused on the industry's most vital resource, it's people. With more than 50 sessions being offered in English and Spanish, this two-day conference will cover a wide range of critical topics from the fundamentals of health and safety -- such as mental workplace health and compliance planning. Special emphasis is given to providing practical information, solutions, resources and professional development for agricultural supervisors, safety and human resources professionals and executives alike."
Theresa Kiehn, AgSafe President and CEO Tweet
Unlocking Potential: Empowering Teams for Peak Performance
February 26, 2025 | 7:45 AM – 9:15 AM | Regency Main
Hoolie and Tung will lead a dynamic presentation on the principles of Human and Organization Performance (HOP). Spartan recognizes the common gap between how work is planned and how it’s actually done. HOP goes beyond traditional compliance and risk prevention, focusing on empowering individuals, fostering a culture of continuous learning, and building resilience by strengthening the connections among team members.
about Tung & Hoolie
Michael “Tung” Peterson brings over 30 years of experience and proven results in leading elite teams, developing leaders, and producing positive organizational change to SPARTAN Training & Performance. A US Navy TOPGUN graduate and Weapons & Tactics School Instructor, he completed a military career as a highly decorated US Naval Flight Officer with significant combat leadership in multiple theaters, experience as an overseas US Navy base Executive Officer, and time as an Assistant Professor at the USAF Academy developing future leaders of character. Tung has spent over a decade as a global performance and leadership consultant to high-reliability industries. In his spare time, he is an avid outdoorsman and an active advocate for individuals with intellectual and developmental disabilities.
Timothy “Hoolie” Reynolds brings a lifetime of experience in demonstrated leadership, risk management, process improvement, teamwork, and communications. As a Naval Aviator, Hoolie was decorated numerous times for personal valor in combat. He served as the Commanding Officer of a carrier-based squadron through two deployments in support of operations in both Iraq and Afghanistan. Additionally, he served on a NATO staff in the United Kingdom as well as the Command Center Director for NORAD/USNORTHCOM in Colorado Springs. Hoolie has spent over a decade as a global performance and leadership consultant to high reliability industries. He, his wife, and high school aged daughter enjoy the outdoors of Colorado and visiting their three adult sons.
Plenary Session
Jose Perez | The Wonderful Company
Cultivating Trust: The Value of Psychological Safety in Agricultural Operations
Thursday, February 27 | 8:00 AM – 9:15 AM | Regency Main
Creating a workplace where every employee feels valued and empowered to contribute their ideas remains essential in agriculture. According to the Department of Labor, “Farmworkers are at high risk for fatalities and injuries.” The challenge we all face is: how do we change this? This session will explore the role of psychological safety in the workplace and its impact on our operations. The dialogue will highlight how psychological safety contributes to developing a safer, more efficient, and adaptable workplace.
Jose Perez: Senior Director, Environmental Health & Safety
AllWays Safe | Agricultural Safety Award
The AllWays Safe Agricultural Safety Award Recognition Program is designed to honor those who have dedicated themselves towards ensuring the safety and health of agricultural workers. AllWays Safe is sponsored by our partners at The Almond Board of California.
AgSafe Golf Scramble | Feb 25, 2025
Join us at the picturesque Old Del Monte Golf Course for the AgSafe Golf Scramble. Whether you are a novice golfer or a veteran, this golf tournament is fun for all players. The Old Del Monte Golf Course opened in 1897, and is the oldest continuously operating course west of the Mississippi, and annually hosts the Monterey Open and the Monterey City Amateur. Come enjoy one of the most beautiful golf courses on the peninsula and play a piece of history!
Registration: 8:00 AM – 9:00 AM
Shot Gun Start: 9:00 AM
Cost: $250/player $875 per foursome
(Green fee, cart, breakfast, snacks, prizes and swag)
Interested in becoming an ACTIVATE25 Sponsor?
Hyatt Regency Monterey Hotel and Spa on Del Monte Golf Course
1 Old Golf Course Road, Monterey, California, United States, 93940-4908
$255 standard overnight room rate (does not include taxes and service fees)
Conference Pricing
Early Registration
October 1, 2024 – November 22, 2024
AgSafe Member $950
Group (3+ Members) $875
Non-Members $1,100
Regular Registration
November 23, 2024 – February 5, 2025
AgSafe Member $975
Group (3+ Members) $925
Non-Members $1,250
Late/On-Site Registration*
February 5, 2025 – February 26, 2025
AgSafe Member $1,100
Non-Member $1,375
Onsite registration will be available; however, this excludes registration for supplemental seminars and premium tracks. These must be completed through online pre-registration and prior to arrival at conference.
Held February 26-27, 2025
California Human Resources Certificate Program
AgSafe Member $1,000
Non-Member $1,150
*English Only
California Agricultural Safety Certificate Program
AgSafe Member $1,000
Non-Member $1,150
*English and Spanish
Onsite registration will be available; however, this excludes registration for supplemental seminars and premium tracks. These must be completed through online pre-registration and prior to arrival at conference.
**Please note that if you register to attend one of the Premium Track courses you must attend it in its entirety in order to receive your certificate of completion. All conference morning and evening events are included with this registration.*
FLC Continuing Education
AgSafe Member $350
Non-Member $400
*available in English and Spanish
*limited to 30 participants in each language
Tractor Safety Train-the-Trainer
AgSafe Member $650
Non-Member $800
*available in English and Spanish
*limited to 20 participants in each language
Pesticide Handler Train-the-Trainer
AgSafe Member $500
Non-Member $600
*available in English and Spanish
*limited to 25 participants in each language
**Please note that Supplemental Seminars are not a part of the conference registration and must be purchased at an additional cost**